James Mitchell: Founder of Lucky Ten.

I’m a multimedia designer and digital strategist with 15+ years of experience working in visual media and brand identity.

Throughout my career, I’ve worked across every facet of creative production: from graphic design and branding, to end-to-end videography and motion graphics.

I expanded this foundation by completing a Masters in Digital Marketing, allowing me to combine high-end creative execution with data-driven strategy, SEO and AEO visibility, and performance planning. Having this dual perspective means every project looks great and is strategically built to drive real business results.

A man with a tattoo on his left arm sitting on a yellow and gray rug, holding a smartphone, with two dogs nearby in a living room. One dog is black with a white chest and large ears, standing in front of the man, and the other is white with light brown markings, lying on the rug with its head resting on the floor.

How it started…

My design journey began creating posters for college societies and student events. That hands-on work naturally evolved into online video, where I had the honour of representing Ireland as a YouTube Ambassador and becoming an active voice in the Irish creator space.

I always found myself to be fueled by a passion for visual media, so I earned my degree in Multimedia from Dublin City University, and built Lucky Ten into a trusted creative partner for some of Ireland’s leading brands and organisations. I’ve worked with Imagine Broadband, The Irish Mirror, DublinLive, BelfastLive, The Institute of Education, BoyleSports, Yoplait, and The Shed Distillery.

Today, Lucky Ten connects creative storytelling and modern digital strategy. I help brands and agency partners scale through impactful visuals and smart, data-backed execution.

Ready to see the work?

See recent visual production, motion graphics, and strategic design projects.

Portfolio