Case Study:
The Shed Distillery

A family owned and operated business, The Shed Distillery wanted to ramp its incredible digital-facing creative up in the face of consistently changing algorithms and lowering attention spans in advertising.

Before we began…

The Shed Distillery showcases craftsmanship and character through carefully distilled spirits, story-driven brands, and incredibly unique and beautiful bottles and labels. Small-batch expressions, unique expression releases, and a cohesive visual identity form a compelling brand family that have captured the attention of the nation and the world.

Algorithm-driven feeds and short attention spans had dulled the brand’s potential. Static images no longer cut through as stills were fighting uphill in order to earn reach and dwell time. The distillery’s visual language needed motion in order to obtain algorithmic advantage as part of its short-form video storytelling strategy in order to boost engagement, regain visibility, and let the products perform.

Here’s what we worked on:

Global Duty-Free

  • Website Credibility

  • Unified Digital Presence

  • SEO & AEO Reinforcement

Ecommerce

  • Individual motion graphics for paid and unpaid social formats

On-Premise

  • Sustainable Workflow Design

  • Capture & Planning Structure

  • Consistent Publishing Rhythm

  • 425k Reach

  • 7k Interactions

  • 4.9k Profile Actions

The results spoke for themselves.

  • 113k Views

  • 1.5k Interactions

  • +3.56% Follows

Across 90 Days with a €0 spend.

Let’s talk about what we can do for your brand.